CLIENT
Bunny Brew — a passion project
SERVICES
Visual Identity
Beverage Packaging
Bunny Brew is a cold brew that packs a punch with strength and playful sass. Designed for go-getters, dreamers, and hustlers, it's a powerhouse of flavor that fuels the day with confidence and energy. The brand’s visual identity reflects the bold, fun, and unapologetic spirit of its customers. Through a strategic mix of colors, visuals, and tone of voice, Bunny Brew speaks to ambition, no-nonsense attitudes, and a lively approach to life.
Branding a cold brew coffee with some attitude.
At its core, Bunny Brew is all about power, energy, and defying the ordinary.
Their standout mascots are designed to perfectly capture the drive of its audience. Far from just cute, these bunnies are cheeky and confident, bringing personality to every print ad, package, and campaign to solidify connections. More than just a symbol, they're a reflection of the vibrant, no-limits energy that powers Bunny Brew.
"A whole lot of flavor that takes you from zero to unstoppable… it’s a playful pick-me-up."
To make this branding possible, we began with a strategy discovery to bring their heart to life. Here’s a breakdown:
THE VISION
To be a bold and refreshing coffee brand that brings powerful energy and personality to the everyday coffee experience. Bunny Brew isn’t just a pick-me-up; it’s a lifestyle for the go-getters who want to make their day unforgettably productive.
AUDIENCE
Bunny Brew is for those who need more than just caffeine—they need a coffee that keeps up with their hustle. It’s for the risk-takers, the dreamers, the ones who are always moving forward.
POSITIONING
Compared to other brands in the market, this isn’t average coffee—it’s the coffee for people who aren’t afraid to take on the world with a whole lot of power and confidence to keep up with their fast-paced life.
PERSONALITY
If Bunny Brew were a person, it would be that friend who’s always ready to hit the ground running with a cheeky smile. Confident, bold, and full of energy, Bunny Brew balances work and play to help others rise to the occasion.