CLIENT
Growthology—a passion project
SERVICES
Visual Identity
Branding the identity of cocktail bar with a fresh twist.
Growthology is an upscale cocktail bar that celebrates the fusion of fresh, homegrown herbs with expertly crafted drinks. Drawing inspiration from the 70s and the charm of natural botanicals, the visual identity combines vibrant orange gradients with hand-drawn illustrations and textured fonts to create a refreshing, upscale vibe.
Designed to stir curiosity: an invitation to savor creativity and craftsmanship
The logo features a modern, textured typewriter-style typeface that mimics a handmade feel, conveying a warm, down-to-earth vibe while reflecting the organic ingredients in every order.
An inclusion of leaf motifs and a color palette of rich and muted oranges visually convey the sweet, twangy, and refreshing flavors that can be experienced in their drinks.
"At its heart, Growthology is about cultivating connection — with the flavors of nature, with the art of mixology, and with others who appreciate the finer things in life."
To make this branding possible, we began with a strategy discovery to bring their heart to life. Here’s a breakdown:
THE VISION
to be a timeless destination for herb-infused cocktails, offering an upscale atmosphere where nature’s flavors harmoniously meet the art of mixology. The goal is to create a space that feels fresh and sophisticated, where every drink tells a story of carefully curated, home-grown ingredients. At its core, they aim to connect people to the essence of nature’s bounty, fostering memorable experiences in an elevated setting.
AUDIENCE
They appeal to a diverse audience of foodie enthusiasts who enjoy indulging in high-quality culinary delicacies amidst an immaculate ambiance. Whether they’re on a night out with friends, enjoying a romantic date, or savoring a crafted cocktail after a long week, this brand resonates with those who appreciate unique experiences.
POSITIONING
The brand’s commitment to using homegrown, locally sourced ingredients not only distinguishes it from other bars but also reflects a broader dedication to sustainability and community—values typically associated with the food industry rather than the beverage sector. It’s about offering a space where patrons can savor the artistry of cocktail creation.
PERSONALITY
If Growthology were a person, they’d be a well-cultured artist with a quirky attitude and sophisticated style. They blend approachable luxury with a playful charm, offering their expertise to anyone eager to listen. Rooted in vibrancy, craftsmanship, and joy, their personality is all about creating memorable experiences and celebrating artistry.