CLIENT
Mitten Mobile Eyecare
SERVICES
Logo & Stationary
Curating an emblem to capture the value of local, convenient eyecare.
Mitten Mobile is an optometry practice in Southeast Michigan providing convenient, on-the-go eye care services for local business. They were in search of a logo that reflected its dedication to help individuals achieve clear vision, focused on convenience and accessibility.
A logo that speaks: connecting this start-up to its patients through design.
To resonate with their ethos and audience, hidden elements such as lake waves and the michigan mitten form an immediate connection with it’s patients. A clean serif typeface reinforces professionalism, clarity, and reliability to effectively enhance their image.
Jaana A
“Lyss & Co exceeded expectations! They perfectly captured the essence of my brand with a creative and professional design that stands out. They were attentive to my vision, incredibly responsive, and delivered everything on time. Highly recommend them for anyone looking to elevate their brand!”
Phase one: sketching
Phase two: logo iteration
To make this project possible, we began with a strategy discovery to spark a vision for the logo. Here’s a quick breakdown:
THE VISION
To be a leading provider of mobile eye care services in the region, known for delivering high quality care solutions. The practice aims to provide patients with a seamless experience, whether at home or on-the-go, ensuring that their eye care is as easy and stress-free as possible.
AUDIENCE
Their target market can be categorized as a diverse set of individuals of all ages across Southeast Michigan, providing eye care both at home and on-site at schools, nursing homes, and other facilities.
POSITIONING
They stand out by bringing expert vision care directly to patients, offering convenience and accessibility for those with hectic schedules or limited mobility.
PERSONALITY
Mitten Mobile combines professionalism with compassion to offer personalized care for each and every individual. By prioritizing convenience, the brand ensures support and comfortability.