CLIENT
Scrumblicious Sweets
SERVICES
Visual Identity
Branding a beloved at-home business to capture the joy of sweet treats.
Scrumblicious Sweets is an at-home bakery founded by a retired grade school teacher embarking on a dream to share the joy of homemade, from-scratch baked goods. At its core, the brand is about connection — not just through the deliciousness of her treats, but through the warmth and love that go into every bite. The result? A feel-good visual identity for a feel-good brand.
A personable logo as warm and nostalgic as a freshly baked good.
Based on the owner’s cherished memories of time spent in the kitchen with her daughter, and her affectionate nickname "scrumbly bunny," this wordmark logo was born. The script font conveys warmth and approachability, while the subtle ear and whisker graphic nods to playful, loving moments.
For better scalability, the secondary logo is designed to fit smaller spaces where the primary version may not be as effective.
Cathy G
"I cannot recommend Lyss & Co. enough! They brought my vision to life with a stunning identity that perfectly captures my baking company. Since launching, I’ve seen a significant boost in customer engagement and sales. Thank you for transforming my brand into a truly delicious experience!"
SUPPORTING ELEMENTS
Patterns and icons offer a great opportunity to infuse more personality and depth, especially when paired with printed materials like menus and treat boxes.
To make this branding possible, we began with a strategy discovery to bring their heart to life. Here’s a breakdown:
THE VISION
To be a cherished local brand known for crafting from-scratch sweets that foster meaningful connections to spread joy. Their mission is to create a warm, welcoming atmosphere through delicious desserts that bring people together, creating lasting memories with every bite.
AUDIENCE
These sweets are for moms, dads, siblings, aunties, uncles, grandparents, and little ones — all of whom share the joy of indulging with those they love most. They value quality, authenticity, and the warmth of time spent together.
POSITIONING
The owner’s background as a teacher and her lifelong passion for baking shines through in the authenticity of the brand. For her, it's not just about selling treats — it’s about creating an experience, one that feels like home.
PERSONALITY
To reflect the owner’s vision of approachability, and a deep connection with her community, we defined the brand’s personality through carefully chosen key traits: comforting, caring, attentive, & delightful.